Our winning entry for our student blog competition reminded me that so many of us find our way into the museum field through other avenues, led by our passion for connecting people with art, science, history, you name it. For example, I started out studying non-human primate behavior which led to educating the public about non-human primates and now I study human primate behavior in museums and other informal learning environments! Intentionally following our passion for learning in and experiencing museums is often what unites us. Our student blogger, Kwasi, also reminded me of the passion that emerging museum professionals have for ensuring museums are accessible to many publics. Kwasi explains how he applied intentional practice—uniting his actions around the single goal of museum accessibility—to develop an app (www.thetravelsee.com) that helps people align their interests with cultural offerings in Cooperstown, NY. Read below for more about his journey.
A few years ago, I ran a tour guide business in D.C. that focused on introducing visitors to the wonders of D.C.’s local museums. Every time I walked a tour group up to the entrance of a historic house or a national park site, someone in the group would always ask, “Can we really go inside?” I began to realize there was a disconnect between the way potential visitors viewed museums and how museums perceived themselves within communities.
I wanted to do something to help solve this issue and decided to close my tour guide business to pursue my masters in Museum Studies. A graduate course titled “Digital Technologies,” pushed me to think about how technology can be used to attract, engage and diversify museum audiences. The class spurred my intentional practice of creating a web application that redefines the way people engage with museums. I developed a prototype app called Travelsee which gives users an aggregate list of available cultural activities such as guided tours, seminars, or exhibitions in a given area based on the user’s keywords and GPS location.
Travelsee was formed by a need to show the general public that museums are fun and fascinating spaces. I decided to take a step outside of the museum advocate world, and I devised a simple way to use technology to strengthen the public’s awareness of museums and increase visitor engagement. I figured if I could come up with a way to gather all the local museum activities in one place, visitors would be able choose an activity based on their interests without any prior experience of visiting that specific museum.
I believe that museum activities should not be limited to a specific race, gender, class or any other social construct; unfortunately, most potential museum visitors look at museums as spaces for the elite. That is why redefining how museums engage potential visitors is important. As a museum advocate, I am using my web application Travelsee to engage new audiences. What methods are you using to engage new audiences?